Announcing: Our New Nonprofit Podcast! Wave goodbye to our Tobi Johnson and Associates blog and say hello to our new nonprofit podcast, Volunteer Nation! After literally years of planning (and procrastination), the my newest is finally ready for primetime. You may have already been listening to my Time + Talent Podcast with Jennifer Bennett [...]
Volunteer Matching: Finding the Right Role for Every Volunteer Most organizations don’t spend a lot of time and consideration on their volunteer matching. Instead, they use a one-size fits all approach to assigning work to new recruits based on the organization's most pressing needs at the time. While this may feel expedient, matching [...]
Your Complete Guide to Word-of-Mouth for Superior Volunteer Recruitment When I start working with Volunteer Recruitment Accelerator clients, I always ask about their current volunteer recruitment strategies and what’s working now. When developing a new strategy, it’s important to not throw the baby out with the bath water. And it’s smart to double down [...]
Volunteer Recruitment Strategies That Work: Behind the Scenes of Our New Coaching Program When it comes to volunteer recruitment strategies, many nonprofits spin their wheels to find a solution that actually works. In fact, year after year, volunteer recruitment is noted as one of the top three challenges for volunteer-involving organizations in our annual industry survey. [...]
Attracting and retaining the right talent requires that you develop a strategic, versus tactical, approach. Which are you using as your primary volunteer recrtuiment approach?
Recruit Volunteers Online: Find Your Next 20 COVID Superheroes with Smarter Strategy With the upswing in virtual volunteering and remote volunteer roles, many nonprofits are wondering how they can better recruit volunteers online. The “build it and they will come” strategy just doesn’t seem to be working anymore. We put up a webpage, post on some sites ... [...]
How to Recruit Volunteers by Speaking to the “Old Brain” For years now, I’ve been fascinated with how to recruit volunteers by harnessing how we humans actually function. In other words, how we are motivated to make decisions and are persuaded to act. I call it “working with human nature, not against it.” And it [...]
How to Write Volunteer Recruitment Messaging That Converts As a nonprofit leader, chances are you didn’t get into your profession because you wanted to do sales and marketing. You signed on because you believed in your cause and wanted to make a real dent in the universe. Little did you know that [...]
5 Key Factors in Creating a Program That Will Attract Volunteers You’ve probably tried multiple strategies to attract volunteers. To maintain a steady pipeline of volunteer talent, we’ve also suggested a number of effective recruitment methods, improvements for your recruitment page, and ways to gain traction with your messaging. And when you are [...]
Volunteering During COVID-19: 14 Ways Volunteers Can Help with Relief and Recovery The global pandemic has been persistently pulling at the social structures and everyday lives of citizens around the world. Volunteering during COVID-19 is just one of those social structures that has witnessed a downturn. However, with the rollout of vaccines, there is hope [...]
