How to Use Nonprofit Marketing to Craft a Reliable Supporter Pipeline (You may want to suggest this post to your Marketing Director!) Your organization can leverage best practices in nonprofit marketing to consistently cultivate supporters and willing volunteers. We hope this information helps you create the kind of momentum needed to recruit and engage [...]
How to Recruit Volunteers Using Content Marketing How do we recruit volunteers in the best way for our nonprofit? If you find yourself asking this question often, you’re not alone. In our annual Volunteer Management Progress Report survey, volunteer recruitment is the top challenge noted by respondents for five years running. Other barriers to success pale in [...]
Opinion: Is Now the Time to Push the Pause Button on the Recruitment of Volunteers? The recruitment of volunteers appears to be a growing challenge for nonprofits in the current climate, as the COVID-19 pandemic wages on and the public is less willing to put themselves in harm's way. We’re hearing from our VolunteerPro community members and training and consulting clients that it's getting harder [...]
Recruitment for Volunteers: Key Trends & What to Do About Them Has your nonprofit’s recruitment for volunteers been less than effective lately? Are you disappointed with lackluster response rates to your calls to action? Are you worried that people simply aren’t volunteering anymore? Have you given up on your dream of full volunteer capacity? Before we [...]
Recruiting Volunteers with Two Simple Marketing Strategies When recruiting volunteers do you post to VolunteerMatch, your website, and social media and call it good? Ask volunteers and staff to tell their friends and you’re golden? Send an email blast to your entire list and pray for the best? Maybe these will work, but perhaps you [...]
How to Unlock Service-Learning's Power for Your Nonprofit Service-learning offers a unique opportunity for nonprofits to connect with students who are actively seeking volunteer experiences that support their professional and career development. According to SOURCE, the community engagement and service-learning center for the Johns Hopkins University (JHU) Schools of Public Health, Nursing, and Medicine, service-learning [...]
How to Build an Awesome Volunteer Network A colleague and I were chatting today about the ever-present issue of finding enough volunteers to support your cause. We seem to focus all our attention on the individual we hope to recruit instead of taking a look at how we can use our volunteer networks and larger [...]
What is the #1 thing that creates loyal customers? It’s the social construct of reciprocity. Reciprocity is one of those social norms we live by. No matter where we come from, we feel obligated to return a favor. But, how can this concept work for volunteer programs?
I have a new friend who is an engineering professor at a local university. He’s been struggling with implementing a new student service program in one of their dorms. He asked for suggestions, so I thought I’d share them with my readers, too.
In the midst of scandals and declining trust, businesses are increasingly concerned with maintaining a positive brand reputation in the public eye. This represents a potential windfall for nonprofits who are looking to leverage needed resources from the business community, including volunteer support. So, what does buisness want?