Volunteer Recruitment

Recruit Volunteers Online: Find Your Next 20 COVID Superheroes with Smarter Strategy  With the upswing in virtual volunteering and remote volunteer roles, many nonprofits are wondering how they can better recruit volunteers online.  The “build it and they will come” strategy just doesn’t seem to be working anymore.  We put up a webpage, post on some sites ... [...]

How to Recruit Volunteers by Speaking to the “Old Brain”  For years now, I’ve been fascinated with how to recruit volunteers by harnessing how we humans actually function. In other words, how we are motivated to make decisions and are persuaded to act.    I call it “working with human nature, not against it.”  And it [...]

How to Write Volunteer Recruitment Messaging That Converts  As a nonprofit leader, chances are you didn’t get into your profession because you wanted to do sales and marketing.   You signed on because you believed in your cause and wanted to make a real dent in the universe. Little did you know that [...]

5 Key Factors in Creating a Program That Will Attract Volunteers  You’ve probably tried multiple strategies to attract volunteers.   To maintain a steady pipeline of volunteer talent, we’ve also suggested a number of effective recruitment methods, improvements for your recruitment page, and ways to gain traction with your messaging.  And when you are [...]

Volunteering During COVID-19: 14 Ways Volunteers Can Help with Relief and Recovery   The global pandemic has been persistently pulling at the social structures and everyday lives of citizens around the world. Volunteering during COVID-19 is just one of those social structures that has witnessed a downturn.   However, with the rollout of vaccines, there is hope [...]

How to Align Your Social Media Strategy with 6 Key Volunteer Motivations  Using social media to recruit and retain the right people for your volunteer needs means understanding their individual volunteer motivation more effectively.   We’ve discussed the importance of nonprofits stepping up their outreach and marketing before. Here, we present some tactics you can put to work in [...]

How to Use Nonprofit Marketing to Craft a Reliable Supporter Pipeline  (You may want to suggest this post to your Marketing Director!)  Your organization can leverage best practices in nonprofit marketing to consistently cultivate supporters and willing volunteers. We hope this information helps you create the kind of momentum needed to recruit and engage [...]

How to Recruit and Retain Volunteers, Even When You’re Uncertain of Success In today's world, many nonprofits are unsure about how to recruit and retain volunteers. For many, tactics that have proven successful in the past simply aren't working anymore. They fear that attracting dedicated volunteers is a lost cause, especially during a pandemic. [...]

Volunteer Waivers: Should You, or Shouldn’t You? Whether or not to use volunteer waivers is a popular topic cropping up in our VolunteerPro Insiders group on Facebook, especially as we all continue to navigate through COVID-19 and the pandemic. I’d like to address in this article what kinds of things should we be asking [...]