Results of the Pathways to Participation study has just been released. In addition to analyzing what stimulates civic engagement, the study also points to organizational issues that can affect supporter retention. Fortunately, they are issues you can address directly.
Attracting and retaining the right talent requires that you develop a strategic, versus tactical, approach. Which are you using as your primary volunteer recrtuiment approach?
What is the #1 thing that creates loyal customers? It’s the social construct of reciprocity. Reciprocity is one of those social norms we live by. No matter where we come from, we feel obligated to return a favor. But, how can this concept work for volunteer programs?
Many people think of volunteer screening interview as an exercise in risk management. That’s only partially true. Interviews can also be an opportunity to more deeply understand the motivations of your applicant, which can help you with volunteer retention down the road.
I have a new friend who is an engineering professor at a local university. He’s been struggling with implementing a new student service program in one of their dorms. He asked for suggestions, so I thought I’d share them with my readers, too.
Whether you are trying to recruit volunteers, raise money, or advocate for an increased budget there’s nothing quite like a captivating testimonial to build support. The only problem is that it’s hard to come up with factual stories “on demand” when you need them. That’s where storybanking comes in
To help nonprofit leaders better persuade others to support their missions, I've been studying what motivates human behavior, more specifically what motivates us to switch direction, away from our well-worn path toward something new.
How to Mobilize Communities: Top Lessons from the Women's March If you followed the meteoric response to the Women's March on Washington, you can't help but admire this tremendous feat of community organizing, resulting in the largest march in US history. Nonprofits, activists, and leaders of volunteers can learn a lot about how to mobilize [...]
volunteers seem like a great match and they show a lot of enthusiasm about joining. But, even though you’ve got them to “yes!”, getting them to show up for training or their volunteer shift, it’s like pulling teeth. Can anything be done, or are folks just not able to commit any more?
In every recruitment appeal, volunteers must quickly and easily get the answers to their burning questions, no matter how brief the posting. Don’t make them work hard to get this information, or you’ll risk losing them before you’re even started.