recruit volunteers

April 19, 2022

Episode #002: How to Recruit Volunteers by Building a Following First

#002: Do you know how to effectively recruit volunteers to your organization? In this week’s episode of Volunteer Nation, we’re talking about how to recruit volunteers to your cause by building a following first.

In this episode, you’ll learn specific volunteer recruitment tips on how to grow and engage with your community. You’ll hear some surprising stats on today’s social media engagement rates (they’re probably not what you thought!) that can help you use your time wisely.

In addition, you’ll get several ideas for list-building “freebies” (or “lead magnets”), and we offer six specific examples of types of freebies you can use to pique the interest of potential volunteers and educate them about your good cause. As a result, you can recruit volunteers more easily from a ready pool of people who already know, like, and trust you.

Finally, to help you plan your entire communications strategy to recruit volunteers, we suggest five different types of content you can share with your list on a regular basis to continue cultivating their interest in joining you during your next volunteer recruitment call to action.

Want More? Check out Our Time + Talent Podcast!

Whether you’re looking for solutions, inspiration, or just want to hear what others are doing to successfully engage volunteers, Time + Talent is the podcast for leaders of volunteers.

Co-hosts Tobi Johnson, MA, CVA and Jennifer Bennett, CVA bring you uplifting and insightful conversations with thought leaders and volunteer management practitioners who are redefining their roles, and the roles of volunteers.


About the Show

Nonprofit leadership author, trainer, consultant, and volunteer management expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better.

If you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place!

Contact Us

Have questions or suggestions for the show? Email us at

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If you love the content Tobi shares on the Volunteer Nation podcast, consider rating and reviewing the show! This helps us reach more people – and help more good causes just like yours – successfully engage enthusiastic, dedicated volunteers with less stress and more joy.

Click here, scroll to the bottom, tap to rate with five stars. Then, select “Write a Review” and let us know what you loved most about this episode!

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