Through their discussion, Tobi and Julia delve into the power of social media as a tool for recruiting volunteers. They explore different platforms and their unique purposes, from LinkedIn being a targeted channel for professional connections to Instagram’s focus on real connections with individuals, influencers, and brands. The conversation also touches on the evolving nature of social media and the need to stay true to your organization’s mission and cause while being strategic in your approach.
Recruit Volunteers – Show Highlights
02:09.00 Tobi started the episode
03:39.40 How did you get started on nonprofit work?
07:24.80 What does volunteerism and community engagement mean to you
10:51.90 How are social media platforms evolving in today’s world
16:16.40 What is the pros and cons of social media as a channel to recruit
25:28.10 What are the mindsets people have about social media that get in the way
33:06.10 Creating a good culture on social media
49:56.30 Are company pages still helpful?
53:23.5 How coach someone to ask on social media
Recruit Volunteers – Quotes from the Episode
“See your job as an opportunity to introduce others to something they might not have heard about.”
“Give the person the choice to decline without any pressure.”
“Most people want you to succeed.”
“Address obstacles and provide honest information to inform and educate people about volunteering opportunities.”
“Social media can be used as a broadcast tool to educate, inform, and inspire people and dispel myths and misconceptions.”
“Focus on the audience’s interests and what they want to see, rather than just promoting the organization’s agenda.”