nonprofit marketers

October 26, 2023

Episode #81: How Vol Services & Nonprofit Marketers Can Work Together with Kivi Leroux Miller

In this episode, sits down with Kivi Leroux Miller, an expert in nonprofit marketing to discuss  the importance of collaboration between volunteer services and nonprofit marketers, offering practical insights and tactics for fostering effective partnerships. Tobi emphasizes the crucial role of marketing in volunteer recruitment and highlights the need for collaboration between these two essential teams.

Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide . She is a popular and trusted keynote, workshop, and webinar presenter and is trainer and coach to hundreds of nonprofit marketers every year. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs. 

Nonprofit Marketers – Leveraging Social Media for Nonprofit Marketing

Leveraging Social Media for Nonprofit Marketing is an important aspect of communication and outreach for nonprofit organizations. Nonprofits need to understand their target audience and select the social media platforms that align with their goals and demographics. While creating a viral moment is challenging for nonprofits, focusing on understanding the audience and engaging with them on a chosen platform can lead to successful social media marketing. The importance of reputation, engagement, and content quality is emphasized with regards to social media algorithms.

Nonprofit Marketers – Email Marketing

Email marketing is also an important tool for nonprofit organizations to engage with their audience and communicate their message. It is important to understand email algorithms and the factors that affect email delivery, such as open rates and link clicks. Another things to consider are creating engaging content and segmenting email lists to target specific audiences. Overall, email marketing is presented as a valuable strategy for nonprofits to effectively reach and communicate with supporters.

Nonprofit Marketers – Show Highlights

00:22.9  Tobi introduced Kivi Leroux Miller and the topic

08:14.4  How did Kivi get into nonprofit work in the first place

09:47.9  What does volunteerism and community mean to Kivi

13:15.4  What are the current trends Kivi are seeing and what challenges come up

16:19.4  You can do more with less by coming prepared

21:42.0  Where Kivi see areas of synergy between volunteer managers and marketing managers in nonprofits

29:51.0  Any practical tools to align the strategies and meet goals

35:07.6  Communication directors can help you understand what to expect in digital marketing

40:13.0  Case Scenarios with Ambassador Programs

49:08.1  What are common misconceptions about various channels in marketing

58:52.7  What is Kivi most excited about in the year ahead?

00:06.3  How to find Kivi

Nonprofit Marketers – Quotes from the Episode

“Like hiring a plumber or a surgeon, organizations should recognize the need for professional communications and marketing expertise.”

“It is important to involve the team in developing personas and making strategic decisions early.”

“Understanding the target audience is crucial for success on social media.”

“Creating engaging content and segmenting email lists is crucial.”

“Building strong relationships with other work units is crucial to maintain reputation and credibility.”

Helpful Links

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Nonprofit leadership author, trainer, consultant, and volunteer management expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better.

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