September 28, 2023
Episode #77: Engaging Communities in Social Change with Vichi Jagannathan
In this episode, Tobi has a fascinating discussion on engaging communities in social change with Vichi Jagannathan. Vichi shares her personal journey and experiences in working towards social change in rural communities, specifically in eastern North Carolina.
In 2017, Vichi co-founded Rural Opportunity Institute (ROI). ROI builds the capacity of rural communities to support people’s healing from generational trauma to achieve health, safety, connection, and self-determination. Based in rural Eastern North Carolina, ROI has grown from a small, grassroots effort to an influential organization that impacts more than 20,000 people in 15 states. ROI’s innovative approach has captured the interest of national state funders including New Profit and the Kate B. Reynolds Charitable Trust.
Discover how Vichi and a friend made a pact to return to their home state after feeling a disconnect between their experiences in California and the needs of eastern North Carolina. Explore their exploration of a grassroots approach to community engagement and their realization that top-down command and control strategies are ineffective in today’s context.
Engaging Communities – Concept of “zones of genius”
Engaging Communities – Community Capital and Resources
Engaging Communities – Show Highlights
04:11.5 Tobi introduced Vichi Jagannathan
05:40.8 How did Vichi make the journey from electrical engineer to MBA to nonprofit leader
11:34.7 What does engaging communities in rural areas mean to Vichi
14:44.3 What is the birth story of ROI
19:51.3 What does it mean to do trauma informed work
26:43.0 Talk through the method of brining that voice
34:08.5 What did Vichi do next after plotting data and relaying to the community
38:50.8 Did Vichi had to make any shifts due to the energy deficit in society
47:04.9 How can organizations help connect volunteers connect with the solution or the advocacy
51:02.7 What pitfalls should organizations avoid when engaging communities for change
54:21.1 Small baby steps to share power more
58:09.1 What is Vichi most excited about in the year ahead
Engaging Communities – Quotes from the Episode
“We need to create more opportunities for individuals to discover their zone of genius and tap into their unique skills and talents.”
“Engaging the community in designing solutions is crucial for driving social change from the grassroots level.”
“Systems mapping and community mapping are effective methods for involving communities in social change efforts.”
“Creating separate spaces and requiring people to come to them is a common mistake. Barriers and hoops are often created instead of meeting people where they already are.
“Sharing stories and experiences with systems leaders can help bring awareness to the challenges faced by communities.”
Helpful Links
- Volunteer Nation Episode #007: The Power of Volunteers as Community Capital
- Volunteer Nation Episode #058: Innovative Models in Volunteerism Research with Lucas Meijs
- Volunteer Nation Episode #60: Giving Circles and Collective Philanthropy with Sara Lomelin
- Volunteer Nation Episode #056: The Role of Voluntarism & Volunteerism in America with Elisabeth Clemens
- Volunteer Nation Episode #027: Secrets to Building a Sense of Community with Volunteers
- Rural Opportunity Institute (ROI)
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