improve volunteer retention part 2

July 6, 2023

Episode #65: Using Email to Improve Volunteer Retention – Part 2

In this episode, we continue to explore strategies to improve volunteer retention part 2. We’re excited to dive deeper into the power of email as a communication tool. While face-to-face interactions are preferred, we understand that sometimes it’s not always possible to have that personal touch. That’s where technology, specifically email, comes in.

Improve Volunteer Retention Part 2 – Meaningful Touch Points

Email allows us to create meaningful touch points with you, our dedicated volunteers. Most software systems have the capability to send one-off emails triggered by certain events, but we recognize that there is a lack of software systems that allow for more advanced tagging and setting up of multiple email series, especially within volunteer management systems. Therefore, we encourage utilizing different tools for different purposes and investing in a variety of software systems to optimize your volunteering experience.
Unfortunately, email communication is often underused or misused when it comes to engaging with volunteers. That’s why we want to be more purposeful and strategic in our use of email to maximize volunteer retention. We believe that by preparing volunteers effectively, we can enhance their experience and boost their confidence.

Improve Volunteer Retention Part 2 – Email as valuable tool

Now, you may be wondering why email is such a valuable tool. We believe that emails can be interesting and meaningful, allowing us to save time and improve volunteer retention and satisfaction. In comparison to social media, email offers more direct and targeted communication, higher engagement rates, and a personalized approach. Social media, on the other hand, offers wider reach, instant engagement, and viral potential. Depending on our goals, target audience, and content nature, we will utilize a combination of both platforms and leverage their strengths.

Improve Volunteer Retention Part 2 – Show Highlights

00:29.9 Tobi starts with Part 2 of using email to improve volunteer retention

03:14.6 Differences between email and social media

04:52.0 Provide regular updates and newsletters

10:17.3 Using Win Back Campaigns

13:21.1 Personal Video Emails

16:20.6 Celebrating milestones and anniversaries

18:39.2 Seeking feedback and input via email

23:35.7 All about ConvertKit

Improve Volunteer Retention Part 2 – Quotes from the Episode

“Most software systems have the ability to send one-off emails triggered by certain events.”

“There is a need to be more purposeful and strategic in the use of email for volunteer retention.”

“Winback campaigns should include sharing volunteer opportunities and informing about new and upcoming roles within the organization.”

“Person-to-person outreach can also be effective, with recipients being encouraged to hit reply to express interest or request additional information.”

“It is recommended to use a combination of both platforms [email and social media] and leverage their strengths.”

Want More? Check out Our Time + Talent Podcast!

Whether you’re looking for solutions, inspiration, or just want to hear what others are doing to successfully engage volunteers, Time + Talent is the podcast for leaders of volunteers.

Co-hosts Tobi Johnson, MA, CVA and Jennifer Bennett, CVA bring you uplifting and insightful conversations with thought leaders and volunteer management practitioners who are redefining their roles, and the roles of volunteers.


About the Show

Nonprofit leadership author, trainer, consultant, and volunteer management expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better.

If you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place!

Contact Us

Have questions or suggestions for the show? Email us at

Rate, Review, & Follow Us on Apple Podcasts

If you love the content Tobi shares on the Volunteer Nation podcast, consider rating and reviewing the show! This helps us reach more people – and help more good causes just like yours – successfully engage enthusiastic, dedicated volunteers with less stress and more joy.

Click here, scroll to the bottom, tap to rate with five stars. Then, select “Write a Review” and let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast so you don’t miss a thing. Follow now!

Subscribe to ProNews: Our Weekly Resource Roundup

If you’d like to stay up to date on all new podcasts, blogs, freebies, and deals posted on our Tobi Johnson & Associates and VolunteerPro websites, subscribe to our weekly ProNews newsletter.

Every Wednesday, we’ll send you a digest of our freshest content, plus a bonus! Once you confirm your subscription, you’ll get our [Free eBook] The New Volunteer Manager: The First 90 Days.