Whether you are trying to recruit volunteers, raise money, or advocate for an increased budget there’s nothing quite like a captivating testimonial to build support. The only problem is that it’s hard to come up with factual stories “on demand” when you need them. That’s where storybanking comes in
To help nonprofit leaders better persuade others to support their missions, I've been studying what motivates human behavior, more specifically what motivates us to switch direction, away from our well-worn path toward something new.
How to Mobilize Communities: Top Lessons from the Women's March If you followed the meteoric response to the Women's March on Washington, you can't help but admire this tremendous feat of community organizing, resulting in the largest march in US history. Nonprofits, activists, and leaders of volunteers can learn a lot about how to mobilize [...]
Creative Volunteer Recruitment Ideas for a Complex World It's a challenge to be heard in our noisy world, so it's imperative to think about creative volunteer recruitment ideas that will continue to drive people to support your organization. This can be further compounded if your information is hard to sift through or the volunteer application [...]
Out with the Old: Tips You Need to Engage Virtual Volunteers In recent years there has been a fair amount of discussion about virtual volunteers and how to engage them in the work of nonprofits. However, little has been written about the changing nature of the workplace and how technological advances may directly affect how [...]
How to Solve the Challenge of Recruiting Young Volunteers Although many organizations seek to involve younger volunteers, many struggle with recruiting young volunteers and integrating them into their volunteer workforces. In order to become truly intergenerational, nonprofits need to view youth as assets with lived experiences that have unique strategic value to their efforts, rather [...]
In every recruitment appeal, volunteers must quickly and easily get the answers to their burning questions, no matter how brief the posting. Don’t make them work hard to get this information, or you’ll risk losing them before you’re even started.
Volunteer Recruitment Websites: How to Get More Traction Now! If you're like most organizations, your most effective volunteer recruitment method is word-of-mouth referrals, not volunteer recruitment websites. However, that may only tell you half the story. Recommendations from friends, family and volunteer fans may be how people learn about you, but how do they actually [...]
4 Reasons You Need to Care About Corporate Volunteer Programs Nonprofits have commonly collaborated with businesses around fundraising, event sponsorships, and days of service. What’s not so common is corporate volunteer programs that are developed for deeper levels of volunteer service in mind. A few years ago, I wrote about what businesses need from nonprofits. [...]
It stands to reason that volunteers look to the web for information about new opportunities. But do our existing volunteer recruitment pages actually inspire visitors to join us?