All kinds of businesses have loyalty programs. Why don’t nonprofits create loyalty programs for their supporters? Could a loyalty program help you better capture the attention of a group of people dedicated to your cause and then continue to build their trust over time?
It’s that time of year, where we (in the US) wait eagerly for our wage, income, and tax statements to arrive and we scramble to find all those receipts we need to complete our federal tax returns. Why not help your volunteers get all the deductions they have coming?
Much of the job of initiating volunteers is helping newcomers negotiate conflicting emotions – surprise, fear, ambiguity, etc. – as they work to settle into their volunteer jobs comfortably. Unfortunately, too few organizations take a strategic and thoughtful approach to onboarding. As a result, they become a revolving door for dissappointed volunteers seeking a better fit elsewhere and are left wondering why.