#005 – Think of your nonprofit website like a party, and imagine yourself as a newcomer.
Is the party you just entered so chaotic, confusing, and disorganized that you don’t know where to go or what to do?
Or is it so empty and quiet that the only thing you want to do is leave?
Or perhaps, is it a place where you feel welcomed, know exactly what to do, and were introduced to others?
This is how your nonprofit website should feel to prospective volunteers. Unfortunately, most nonprofit websites are not optimized to build relationships with visitors and convert them into potential volunteers.
In this episode, Tobi shares EIGHT MISTAKES commonly made on nonprofit websites when it comes to attracting new volunteers, based on key assumptions about the audience and volunteers in general. She also offers tips on what to do instead to improve the experience of your website visitors.
The good news is, whether you are the website designer at your organization, or you have input into what’s included, this podcast episode will help you design a better experience for the party that people want to attend, stay, and connect.
Whether you’re looking for solutions, inspiration, or just want to hear what others are doing to successfully engage volunteers, Time + Talent is the podcast for leaders of volunteers.
Co-hosts Tobi Johnson, MA, CVA and Jennifer Bennett, CVA bring you uplifting and insightful conversations with thought leaders and volunteer management practitioners who are redefining their roles, and the roles of volunteers.
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