To help nonprofit leaders better persuade others to support their missions, I've been studying what motivates human behavior, more specifically what motivates us to switch direction, away from our well-worn path toward something new.
In every recruitment appeal, volunteers must quickly and easily get the answers to their burning questions, no matter how brief the posting. Don’t make them work hard to get this information, or you’ll risk losing them before you’re even started.
Volunteer Recruitment Websites: How to Get More Traction Now! If you're like most organizations, your most effective volunteer recruitment method is word-of-mouth referrals, not volunteer recruitment websites. However, that may only tell you half the story. Recommendations from friends, family and volunteer fans may be how people learn about you, but how do they actually [...]