The other day I was reading the Five Challenges Facing Marketing, a Harvard Business Review blog post by David Aaker who’s an author and brand marketing expert. I’m always curious what the business world is doing, partly because it helps me grow my own small enterprise, but also because I almost always find something I can re-purpose for nonprofits. This time was no different. The other day I was reading the Five Challenges Facing Marketing, a blog post by David Aaker. As I read his prophetic insider’s view on what’s troubling marketers, I had a surprising revelation -- businesses are struggling with some of the very same issues nonprofits grapple with.
Melinda Gates’ recent talk on TED makes some interesting connections between how the Coke Corp reaches those in the developing world and how nonprofits can similarly connect with people in need. But can it really work? Do for-profit models make sense in a nonprofit world? Gates highlights three things that make sense.