Challenge: New Volunteer Framework Wasn’t Working
A few years before contacting Tobi Johnson & Associates, a volunteer-driven advocacy program had instituted a new volunteer initiative to expand volunteerism and revitalize its volunteer management framework.
Volunteers and staff met and developed a statewide organizational structure for volunteers comprised of regional leaders, county units, and local teams focused on specific tasks (i.e., service, advocacy, education, etc.). Position descriptions were also developed for key volunteer roles — Regional Leader, County Coordinator, and County Team Member.
The transition to the new framework met with mixed results. In some regions, the implementation went smoothly, resulting in the integration of existing volunteers into the new structure with relative ease. Other regions had experienced a gradual decline in volunteer involvement. In still others, efforts to recruit a local county volunteer team were unsuccessful.
The organization was in the midst of developing a new strategic plan, but was unsure how to proceed with its volunteer program. Volunteer activity needed to be in alignment with their plan so that the organization could works toward a single vision. Volunteers needed helpful tools, responsive support, and a clear roadmap to follow, but the agency did not have a clear understanding of what support might look like from the volunteer perspective, nor what activities their current volunteers were most interested in supporting.