195 - The Top 10 Volunteer Nation Podcast for 2025 - Our Countdown

January 1, 2026

Episode #195: The Top 10 Volunteer Nation Podcast for 2025 – Our Countdown 

As we step into a brand-new year, Tobi takes listeners on a reflective walk through the most popular Volunteer Nation Podcast episodes of 2025, sharing key insights and takeaways from each. 

Think of this as a Reader’s Digest–style recap of the ideas, strategies, and conversations that resonated most with volunteer engagement leaders over the past year and a powerful resource to help you start 2026 with clarity, connection, and momentum! 

Volunteer Nation Podcast  – Episode Highlights 

  • [03:16] – #10: Episode 177, Manage Volunteers Like a Pro and Episode 174, Write Volunteer Emails Volunteers Actually Read  
  • [07:11] – #9: Episode 163, New Research from Points of Light with Jennifer Sirangelo  
  • [09:46] – #8: Episode 143, Three Big Problems with Your Volunteer Recruitment Flyer  
  • [13:56] – #7: Episode 166, Train Volunteers with This Simple 4-Step Framework  
  • [18:21] – #6: Episode 146, Expanding the Volunteer Jobs to Be Done at Your Nonprofit  
  • [23:11] –#5: Episode 157, A Fresh Take on Volunteer Position Descriptions
  • [27:06] – #4: Episode 176, Beyond Pizza Parties: Innovative Volunteer Appreciation Ideas  
  • [31:31] – #3: Episode 154, Entitled or Exploited? Volunteer Bias in Organizations  
  • [36:46] – #2: Episode 162, The #1 Secret to Deep Volunteer Participation  
  • [39:41] – #1: Episode 147, Volunteer Recruitment Trends from Our New Report  
  • [45:16] – Key themes from 2025: mindset, clarity, connection, systems, evolving expectations  
  • [49:31] – Final reflections 

Volunteer Nation Podcast – Quotes from the Episode 

Helpful Links

About the Show

Nonprofit leadership author, trainer, consultant, and volunteer management expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better.

If you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place!

Contact Us

Have questions or suggestions for the show? Email us at wecare@volpro.net.

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Episode #195 Transcript: The Top 10 Volunteer Nation Podcast for 2025 – Our Countdown 

Tobi: Hey, welcome to the Volunteer Nation Podcast, bringing you practical tips and big ideas on how to build, grow, and scale volunteer talent. I’m your host, Tobi Johnson, and if you rely on volunteers to fuel your charity, cause membership or movement, I made this podcast just for you.

Happy New year everybody. This episode is airing. On New Year’s Day, and I just wanted to wish you all a happy and prosperous 2026. It’s a brand new year. It’s a brand new book. It’s a brand new way of life. Maybe. I don’t know what you’re planning for 2026, but I feel like I don’t know about you, but I feel like it’s a new chapter.

For some reason, I don’t know, maybe it’s just stuff that’s going on. Maybe we’re finally over the dang pandemic. I don’t know. But it just feels like freedom for some reason. So. Today, I thought in preparation for 2026, maybe we would take just a quick walk down memory lane in 2025. So today I’m gonna do what I feel like is becoming a tradition.

I don’t know, we’ll see. But I’m gonna walk you through the. 10 Volunteer Nation Podcast episodes for 2025, and I’m gonna count down from the top 10 to the biggest. I’m gonna count down to the most popular of all time. And the way I chose these was really simple. I just went through my library and looked at the stats and chose the ones that got the most downloads.

So these are fan faves and. I would say that the ones that I’ve recorded in recent months haven’t had a chance yet to become fan faves, so there is that. But I will say that I think these are all really solid episodes that I think can give you a lot of value. So I’m gonna count down through them, but also give you some key takeaways for each.

So consider this your Reader’s Digest condensed version of the. Volunteer Nation Podcast for 2025. So I hope it’s helpful in the show notes. I have links of course, to every single one of these episodes. So if you wanna go back and dig into anything in more detail, you can just simply go to the show notes page and check it out.

So let’s just get started. It’s so interesting to see what folks find the most interesting or the most valuable. Or that are the most popular. So. We had a tie actually for number 10, volunteer Nation Podcast, episode 177. Got 333 downloads. And it was called Manage Volunteers, like a Pro Seven Rookie Mistakes and how to avoid them.

I think this episode took off because it hit at the heart of volunteer leadership, and that is that our mindset shapes our practices, our relationships, and our results when it comes to volunteer engagement. I talk in that episode about how scarcity thinking can lead us to burnout and how we might shift from paperwork to people work.

And I talk a little bit about warm recruitment and trust building practices as well as some of my other favorite tips for new leaders of volunteers. So. If you’re interested in what professionalizing volunteer management looks like, if you’re brand new to the field, this would be a super helpful episode to learn the things that I wish I would’ve known when I started in the field and that somebody would’ve told me way back when.

So I hope it’s helpful to you. The other episode that tied for 10th Place was Volunteer Nation episode. 1 74, which was write, volunteer emails, volunteers actually read and love again, got th 333 downloads I talk about. What an email should feel like. The right email for volunteers should feel warm, personable, skimmable, because we’re in a busy world and written for the particular volunteer community that you’re trying to communicate with.

It should not be copied from a marketing template, although. I do think that chat, GPT and any swipe files, I know inside the Impact lab we provide swipe files. Those can get you started to save a little bit of time when you’re starting with your copywriting, but it really does need to come from your heart.

I also point out in that episode why subject lines matter more than we think, and often we don’t spend a lot of time thinking about subject lines, but they are actually really important to ensuring that your emails get read. I talk about how to use a friendly salutation, a human tone, and I also talk about the power of a ps.

Well, your PS is actually gets read more often than other parts of your copy in your email. So I include PSS in many of my emails. You probably know that if you’ve gotten any of my emails. So it’s a very strong way to communicate or highlight particular information. So those are our, our 10th, 10th. Place where Volunteer Nation Podcast, episode 1 74 and Volunteer Nation Podcast, episode 1 77.

But let’s move on to ninth Place Volunteer Nation Podcast, episode 1 63. New research from Points of Light with Jennifer Angelo, and this was actually the only podcast with a guest interview. Landed in the top 10. I don’t know what that means ’cause I’ve had W wonderful, absolutely fantastic guests on the pod, but this was the only one that came up in top 10 this year.

And this was a great conversation with Jennifer that reframe volunteerism as essential to civic infrastructure. It’s something our communities depend on. It’s not a nice to have extra. She pointed out that volunteers make up roughly one third of the nonprofit workforce and noted that there were massive amounts of unfilled volunteer roles and really spoke to how points of light is going to be investing volunteer systems and in.

Increasing volunteerism throughout the country and throughout the world. And so it was really helpful to hear what their research had uncovered, but also to hear what points of light is investing in the year ahead. And in 2026, they’re really going to be leaning into how we can double the amount of volunteerism that’s happening in the world.

So. It was a really great episode to hear from a leader in the field about their perspective on volunteerism as an enterprise. So that’s a good one. If you wanna hear and get inspired about what’s gonna, we’re hoping to bring about in the coming year. An eighth place is Volunteer Nation podcast, episode 143.

Three big problems with your volunteer recruitment flyer. Now, this episode, I actually. Originally appeared as a blog post, and I had been working with many organizations and members around their volunteer recruitment, and I felt like this just needed some emphasis. The generic spray and pray recruitment materials just don’t work anymore.

And I feel like flyers are kind of that spray and pray in a lot of ways, the way they’re, they’re approached. So effective volunteer recruitment flyers really have to target. A specific audience, they need to be part of and parcel of full volunteer journey, not just the act, and they really need to be distributed by people.

It’s almost more important what the person says, who’s handing out the flyer than the flyer itself. Our outreach teams need to be trained and we just can’t leave things just hanging on a bulletin board. I don’t know about you, but when was the last time you stood at the bulletin board in anywhere, let’s just say your local grocery store and looked for a volunteer opportunity to join and just don’t think it happens.

So outreach is really more about people to people. So I really talk about how flyers should actually be used, what they can and can’t do. I also give some common design and copy mistakes that people make. So there is a little bit about design in that episode. There’s fair amount of things people do that aren’t helpful to conversion, converting, and the flyer alone, I learned this years ago when I was a communications director and I would create trifold brochures Back in the day.

It was all about the trifold brochure and the brochures that fold into areas and create that long, tall, skinny type of handout. And I used to just, when I was new to communications, a budding communications person, I really thought that, and I would just really wr my hands and try to get the perfect design of my tri-fold brochure, what copy I should include, where should I put the call to action?

What photo should I include, et cetera. And in the end, after studying and learning at the knee of real professionals in my field, in nonprofits, in education, in public relations, I was part of a professional association of people in communications. I learned from the best of the best and learned that the brochure really isn’t what it’s at.

It’s who’s carrying that brochure and where are they going and what are they saying to people. So it’s not. A silver bullet. Unfortunately, even if you have the most perfectly designed volunteer flyer, it’s probably not gonna do the work by itself. So that was my kind of big point in that. Episode, but you’ll get lots of extra value if you listen and get some ideas.

Number seven in my top 10 of Volunteer Nation podcast episodes is episode number 1 66, which is about. Training volunteers with this simple four step framework, and I talk about a very simple training formula that I often use and that’s very effective. It’s been shown, it’s been researched that it’s a simple, intentional structure.

That really reduces the overwhelm in our volunteers and boosts their confidence from day one. And lack of confidence, in my mind, is one of the biggest reasons why volunteers don’t continue. They may go to your training, but then they may not continue as an active volunteer. And I find often it’s because they feel overwhelmed.

So this. Uh, four step structure’s really simple. It’s just introduction, demonstration, practice, and feedback. And so by following this simple structure, adult learners can really build their confidence and be ready to hit the ground running. And so. People need to know the purpose of why it’s important to learn what and to do things in a certain way.

That’s why the introduction is good, but we also really wanna demonstrate and show and make training interactive, not passive. It’s also important to close the loop after we train somebody on something. Now, this training process or framework doesn’t work with everything, but it really is important for us to start to think about.

How we’re delivering training because our volunteers are our most important or one of our most important talent, resources, and talent is what fuels. Impact. And if our talent is not prepared for the job, our impact will not be as great. And so training is really essential. It’s not a nice to have and it shouldn’t.

If you look at your training slide deck, whether it’s your new volunteer orientation or a skill, uh, role-based training. Your first slide is your mission statement. You got some work to do if it’s your first slide is your organization’s mission statement. You got some work to do, so listen to that episode.

If you want some tips on volunteer training. Sixth on our list of Volunteer Nation podcast episodes is episode 1 46, expanding volunteer jobs to be done at your nonprofit. In this episode, I really explore how you can identify new opportunities for volunteers that align with your mission. When we broaden our imagination about volunteer roles, we really unlock the capacity often that we didn’t know we had the capacity in people, often volunteers have hidden skills that don’t come to light tell an opportunity becomes available.

Most volunteers. Don’t even think some of their skills could be helpful. And until we start to develop roles and opportunities and experiences where they can bring those skills to bear, they just stay latent. And I feel like we should activate our volunteer skills. So we wanna move beyond just simply our helper roles to more strategic impact roles.

And volunteers have so many skill sets in these areas, so. Also, I talk about what volunteers want to do versus what the organizations assume they wanna do. And I talk about making room for micro project based and skills, role skilled roles. Flexibility is really key right now. So the bigger menu we can offer are community in terms of participation, the more likely we’re to.

Get participation. So that episode is really about that re-imagining of what, how the community can be involved. So let’s take a pause for my countdown of the Top 10 Volunteer Nation podcast episodes for 2025. Don’t go anywhere. I will be right back and I will go from five all the way down to the top podcast episode, so don’t go anywhere.

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Okay, we’re back. Let’s continue with our countdown of the Top 10 Volunteer Nation podcast episodes for 2025. Now, I will say that not all of these episodes were posted in 2025.

That’s just the data that I was looking at. So which have gotten up till now in 2025 as we. I’m actually recording this before New Year’s Day. I’m taking New Year’s Day off y’all, but as I looked at the data for 2025, which were the top episodes, the most popular, the biggest downloads, the fan faves. And so let’s look at number five, which is Volunteer Nation Podcast, episode 157.

A fresh take on volunteer position descriptions. This got about 353 downloads, and a great position description doesn’t just define a role, it sparkles with purpose. So in this episode, I talk about how to write volunteer position descriptions, not as a checklist of. Tasks per se, but framed around impact, meaning, and clarity.

So your volunteers know why their role matters and what value they bring to the organization’s work. So I talk about outcome-based versus task-based job descriptions. I talk about including an impact statement. I like to call it bringing the bling. I talk about including volunteer. Quotes and testimonials from volunteers that have worked in that particular role.

I think the closer you can approximate the role, if it’s an existing role, the better. And I talk about bringing that volunteer voice to. Those position descriptions. I really feel like volunteer position descriptions are more of a marketing tool, a recruitment tool. We can create longer ones, and I’ve worked with clients and recommended this, that they create a position design that has all of the things listed, what’s usually multi pages.

Those are not appealing to volunteers. They’re really for our own design work and our own planning for training and. Support, et cetera. Position descriptions we’re sharing with the public need to work like marketing tools. So they need to be compelling. They need to be interesting, they need to have the voice of the volunteer.

They need to sparkle and have a little bling. And so we really wanna make sure that we keep ’em short, that they have the right information, and that they have the volunteer voice included. So that episode is all about that. So if you’re planning on revamping any position descriptions in the near future, this is a great episode to just get some inspiration.

So be sure to check that one out. Down to number four on our list. Volunteer Nation Podcast, episode number 176, beyond Pizza parties, innovative appreciation ideas for volunteers. This got 356. Downloads. A lot of these have in the three hundreds levels, so they’re very close. There’s not ones that there, actually, there’s a few that really stand out at the top of our list, but mostly those were hovering around that, that amount of downloads.

So we talk in this episode around appreciation and how it really needs to align with real human needs, connection, meaning, identity, and not just. Empty gestures or sort of lackluster. I, I would say your gestures are not empty per se, but they, some things have more meaning, some gratitude, the way it’s expressed has more meaning than others in other ways, and so.

I talk about tying appreciation to diversity, equity, inclusion, and belonging principles. I talk about making recognition personal and not generic, and how you can embed appreciation year round, you know, and how to really work from that intrinsic motivation versus just giving people stuff. So I think this will give you some ideas.

I also talk about recognizing contributions that aren’t really always visible. Not everybody is contributing in a way that’s super visible. There’s lots of challenges, sacrifices. Challenging sort of bumpy roads that volunteers need to travel to get to your organization and help you meet your mission.

Many of things, these things are not always visible. They’re not always something that we see and. People who are from marginalized communities in particular have many things they’re juggling that aren’t visible for those of us who are in the mainstream, or not mainstream, but in the dominant community.

I was talking with Amira Barger the other day on the pod a few episodes ago, and we talked about the price of nice and. She talked about the internal struggle, women of color are faced when trying to communicate and have an influence in a room, and how being that person who’s bringing things up, you have to go through a calculus and inner calculus about whether or not you’re gonna speak up.

And so I think when we’re thinking about volunteer recognition, I believe. It that it can be biased towards who we recognize. Do we recognize people of privilege more often than people who do not have privilege? So I think it’s a really interesting way to think about recognition and really figuring out how to recognize contributions that aren’t always as visible as we think, or that we know about.

So I think that’s just an interesting avenue of thought. Let’s go down to episode or up to episode 1 54 of the Volunteer Nation Podcast. This is in our third most popular of 2025, entitled or Exploited. Now, this was a two part series and part one got a lot more downloads than part two. For whatever reason, part one was entitled or exploited.

Volunteer bias in organizations. And then part two was really about respect and was volunteer responsibilities and rights. So interestingly, I wonder if people were listening to part one thinking bias. Volunteers are. Being biased. I’m not sure. I’m not sure what the intention was of the, when folks listen, but what I was talking about in this episode was that bias just doesn’t just live out in the world and operate out in the world.

It sometimes it shows up in the assumptions that organizations hold about their own volunteers. I talked about some of the labels that we use to talk about volunteers, like difficult, entitled, unreliable, and when we’re looking for quote unquote quality volunteers, that those belie a certain type of bias.

I talk about how bias harms culture and volunteer retention and talk about an alternate way of treating volunteers as partners, not problems. Right. Treating volunteers as partners, not problems. And there’s a fair amount about just thinking about organizational culture when you listen to this episode, but.

You know, I’ve heard many folks talk about entitlement lately, so I wanted to pull that apart and really think it through a little bit. And so in that episode I really talk about what does entitled really mean anyway? And shouldn’t a volunteer actually feel entitled to, to respect and support, et cetera, given the amount that they’re contributing.

So it’s a good, it’s a great. It’s one of the ones that was my favorite to do this year because I just felt like sometimes I get up in arms about something and I need to talk about it, and that was one of those, and I had so much to say about it that I did a recorded part two, which is about responsibilities and rights, where I underscore that volunteers are not just disposable labor, that they have rights and deserve clarity on their responsibilities, boundaries, and value.

And that a healthy volunteer program treats them with dignity. I feel like it’s disrespectful. I’m just gonna put this out there, that it’s disrespectful to post a volunteer opportunity to ask people to apply and not to get back to them in a timely manner. I just feel like that’s common courtesy. I feel like we do our sector a disservice when we’re not.

When we’re recruiting, when we don’t really need volunteers or don’t have the capacity to onboard them in a timely manner. So it’s just something that I feel like volunteers deserve more, they deserve better, and so that episode is all about that. So I’ll get off my soapbox now that those were my part one and part two, episodes 1 54 and one fifty five, where I’m gonna call those my soapbox episodes for 2025.

All right. Let’s get into the second in line for our top 10 Volunteer Nation Podcast, episode 1 62. The number one secret to deep volunteer participation. And I’ll spill the beans. Now, the secret sauce for deep, long lasting volunteer engagement isn’t just great systems or technology. It’s actually human connection.

And this probably doesn’t surprise you. Volunteers. Stay where they feel connected emotionally, socially, and mission wise. And I would say spiritually, there’s a spirit to volunteering. And if people feel like that spirit of volunteering is alive and well in an organization, that there’s an esprit de people feel part of a team, they’re gonna stay.

And when it’s not there, people move on. I talk about belonging as a key driver of volunteer retention. I talk about the role of trust and psychological safety and the importance of building community, not just roles. So I also give a few simple ways to deepen connection with your volunteers. So there’s a little practical in that episode as well as just a re.

Emphasis on the people side of volunteering, so I hope you’ll enjoy that one if you haven’t listened already. All right. We are to our very. Last and Top Volunteer Nation podcast episode, and I find that this was gratifying. Actually, this one was gratifying. There’s 671 downloads, volunteer Nation podcast, episode number 1 47, volunteer recruitment trends from our new report, and this was from our Volunteer Management Progress report.

I’ll link. To that report in the show notes, we link to it every week, and we have been doing this report for 10 years. This was the 10th year of the Volunteer Nation, or I’m sorry, the volunteer management progress report. And I talk about some of the trends in volunteer recruitment. And since then, I decided to take a pause on the volunteer management progress report.

And we did not do. Uh, at the end of the year, this in 2025, and this year in 2026, we will not be producing a report, at least the beginning of the year decided to take a pause. There’s so much data already and so many, um, helpful reports on our website that it’s, you have plenty to go on already, so, but the trends I was talking about in this report are really to.

Show that recruitment strategies, what are people using now? Volunteer expectations aren’t the same as they were five years ago or 10 years ago, and recruitment strategies really need to evolve and catch up. And so in this episode, I talked about some of the data we collected. We talked about where people are at in terms of volunteer capacity.

As we build back from COVID, what are the volunteer recruitment benchmarks that folks are tracking, and what are the results for those benchmarks? What are the platforms they’re using and strategies they’re using to attract volunteers? Also, I talked about. Volunteer manager salaries because we get a lot of requests for us to track salaries.

We didn’t do it every year when we produced the report, but this year we did. The key takeaway, I think, for this episode is really to stay aware of evolving volunteer trends and adapt your approach. I think what this showed me as a coach and a trainer of organizations and teams that are hoping to attract and grow their volunteer talent.

That it’s really important to evolve and the report data, really, there was a big light spotlight on where there are gaps. And what it made me understand was we have a long ways to go and we can certainly say yes, it’s because people don’t wanna volunteer anymore. But I actually don’t believe that. I think people, we have a helping gene.

It’s in our DNA. People are gonna help each other. We are gonna be in community, but we’re gonna be in places that feel really good and we’re not gonna spend time in places that don’t. And we also aren’t gonna help out in places that we don’t know about. And half the battle. Is making sure that people in your community know you exist and that you have volunteer opportunities and to understand the big why.

Why is it that people should support you versus other getting involved in their communities in other ways, whether it’s helping out a neighbor or getting involved with another cause. So there’s a lot of work to be done here and I. Don’t think it’s necessarily because our communities don’t care. I think our marketing needs a major boost, and so I talk about that in that episode and I share some of my insights and some of the.

Key takeaways that we learned from that survey of over a thousand leaders of volunteers around the world. So it’s a significant data set that really shone a light on where we need to improve. So that’s it. Those are my top 10 Volunteer Nation podcast episodes for 2025. My countdown. I really enjoyed this year and this year of podcasting.

I wanna thank all of the folks who appeared as guests on the pod, and I thank you as listeners for participating and giving us your time and attention. I really appreciate it. I think these episodes tell us several things about volunteer engagement. Last year and what we might wanna think about in the years ahead.

One is mindset. So important to how we’re working with community. Our mindset really does impact the way we approach volunteerism and community engagement. Clarity. The need to be so clear in our communications, whether it’s a tiny subject line to an email, or a full blown volunteer appeal, we just need to be clear connection and belonging.

So essential in today’s world, it’s what’s people are craving, and when you can create an environment where connection and belonging and community are happening, people are attracted to that like a magnet. And really another area is creating systems that support not stifle our volunteers. I think some organizations, some of us have gone way overboard for our onboarding and screening and all that bureaucratic systems that people just don’t wanna get involved with anymore.

I mean, they’re busy, they’ve got things going on. They just wanna make a difference. So we’ve gotta continue to work on how we can streamline those things. And then just the evolving, overall evolving motivations and expectations of our communities, what they expect of us as. Volunteer involving organizations and we need to live up to those expectations because you know what?

They’re giving valuable time and talent to our organizations, and so it’s a two-way street. It’s a partnership, and so it’s important that we are. Not only valuing our volunteers and giving lip service to volunteerism, but that we are also doing the work to invest in volunteers as well as create and continue to design experiences where they can bring their best selves and we can all make an impact together.

And that’s what I wish for you this coming year in 2026. It’s a year open to possibility. It’s a year where. Big things can happen. It’s the UN national. You’re the volunteer. There’s gonna be a lot of spotlight on volunteerism. I talked about Jennifer Angelo from Points of Light. They’re gonna be focusing on boosting volunteerism.

There’s gonna be a lot of spotlight on volunteerism this coming year. And so you wanna make sure that your organization is creating a space for the community to get involved and make a difference. All right, so I hope this has been fun. My Little Reader’s Digest condensed version of a year of my top episodes of the year.

Again, not all were posted this year, but these were the ones that were the, that have been of all time the most popular episodes. And if you like this episode, wanna share it with a friend or wanna get them introduced to the Volunteer Nation Podcast. This is a particularly good episode for that ’cause you get a sense of the poo poo platter.

What’s going on? What do we have on offer here at the pod? And if you liked it, please rate and review. That’s how we get in front of new audiences and make sure that these tips and tools get into the hands of the people who really need them. Alright, so thank you for being a listener. Thank you for giving us your time and attention and I am wishing you all the absolute best 2026 full of prosperity, full of health, full of love, full of community.

I hope. You get all those things this year and more. Take care, and we will be right back here, same time, same place on the Volunteer nation. Take care, everybody.